My Personal Rule For Better Content
Wyatt Dawe
1/30/20261 min read
My personal rule for better content is to always earn attention before I ask for attention. That means I should not start with what I want, like views or likes. I should start with what the audience needs, like clarity, relief, motivation, or a useful answer. If I can deliver value first, the engagement becomes a result, not a request. This rule changes how I plan posts. I think about the viewer’s question before my own message. What problem are they trying to solve? What confusion do they have? What would make them stop scrolling? Then I built the post to serve that moment. For example, instead of posting a random update, I would post something that gives a person a reason to care.
A quick lesson, a common mistake, a myth that needs correcting, or a simple tip they can use today. It also changes how I write hooks. If the first line is about me, people scroll. If the first line is about them, people lean in. So I try to start with something like a pain point, a question, or a strong statement that makes the viewer feel understood. After that, the rest of the content has to deliver what I promised. If I do not deliver, I might get views once, but I will not earn trust long-term. This rule also keeps me more honest. If I cannot explain a topic simply, I probably do not understand it well enough yet. That pushes me to learn more, tighten my language, and avoid exaggeration. It also helps me avoid clickbait. I do not want to trick people into watching. I want to help them and then let them choose to stay.


