My Personal Rule For Better Content

Wyatt Dawe

1/30/20261 min read

shallow focus photography of man listing to music in front of the computer
shallow focus photography of man listing to music in front of the computer

My personal rule for better content is to always earn attention before I ask for attention. That means I should not start with what I want, like views or likes. I should start with what the audience needs, like clarity, relief, motivation, or a useful answer. If I can deliver value first, the engagement becomes a result, not a request. This rule changes how I plan posts. I think about the viewer’s question before my own message. What problem are they trying to solve? What confusion do they have? What would make them stop scrolling? Then I built the post to serve that moment. For example, instead of posting a random update, I would post something that gives a person a reason to care.

A quick lesson, a common mistake, a myth that needs correcting, or a simple tip they can use today. It also changes how I write hooks. If the first line is about me, people scroll. If the first line is about them, people lean in. So I try to start with something like a pain point, a question, or a strong statement that makes the viewer feel understood. After that, the rest of the content has to deliver what I promised. If I do not deliver, I might get views once, but I will not earn trust long-term. This rule also keeps me more honest. If I cannot explain a topic simply, I probably do not understand it well enough yet. That pushes me to learn more, tighten my language, and avoid exaggeration. It also helps me avoid clickbait. I do not want to trick people into watching. I want to help them and then let them choose to stay.